One of the most famous brands in the world made history in advertising. The catchy, short slogans and the conveyed positive attitude made Coca-Cola become the most frequently advertised product in the USA of the 20s. Targeted advertising strategies and a high recognition value define Coca-Colas’ formula of success still today. The curved shape of the contoured bottle went down in design history and is known all around the globe. And by the way: did you know that “Coke” is, right after “O.K.”, the most famous word in the world?